Southern California coastline at Crystal Cove

Sell your Los Angeles home, on your timeline.

Sharp pricing, modern marketing, and one agent who picks up the phone.

Selling in LA, Simplified

Top dollar without the usual stress.

I help LA homeowners sell for more without rushed cash offers, confusing paperwork, or guessing on price. Here is what you get when you list with me.

  • ✓A local LA listing agent who actually knows your submarket.
  • ✓Pricing built on this week's comps and real buyer demand.
  • ✓Showings scheduled around your life, not random strangers.
  • ✓Clear guidance on which repairs return their cost and which to skip.
  • ✓Vetted vendor network so you avoid predatory contractors.
  • ✓Pre-qualified buyers so you avoid last-minute back-outs.
  • ✓A closing date that actually fits your timeline.
  • ✓One agent. One phone. Same-hour replies during business hours.

What you don't get

Six things I will not put you through.

Most listing pitches lead with what they promise. These are the things I refuse to do, on every LA listing, with no exceptions.

NO
Upfront fees.

You pay nothing to list, nothing for photography, nothing for staging consults. Commissions come out of closing, not your savings account.

NO
Double commissions.

No bait-and-switch fee structure. The number we agree to in writing is the number on the closing statement, broken out line by line.

NO
Lowball offers.

Your home is not a wholesale flip. I price it to the LA submarket and the actual condition, then negotiate from a number you and I both believe in.

NO
Repairs required.

You don't have to renovate to list. We walk the home together and decide which fixes actually move the needle, and which are wasted money.

NO
Surprises.

Every milestone, every credit, every contingency gets flagged before it lands. You see the calendar and the dollar figures before they are official.

NO
Hassles.

Showings, disclosures, escrow paperwork, contractor coordination. I handle the friction so your week looks like your week.

LA, by the numbers

The LA market, 2025-2026.

Pricing a Los Angeles listing without these numbers is guesswork. I anchor every CMA to current submarket data, not last year's headlines.

  • ✓Home prices in Los Angeles rose roughly 4-6% year-over-year through 2025, continuing a long upward trend of nearly 90% over the last decade.
  • ✓Los Angeles remains the second-largest city in the United States.
  • ✓The current median home price in Los Angeles is approximately $975,000 as of early 2026.
  • ✓High interest rates and tightened lender standards continue to shape buyer demand across Southern California in 2025-2026.
  • ✓Most California cities continue to receive C-minus ratings for efforts to deliver affordable housing.
  • ✓The median household income in Los Angeles is around $76,000, still outpaced by housing and rent prices.
  • ✓Home prices cooled from 2022 peaks, with some LA submarkets seeing price corrections of 10 to 15% before stabilizing.
  • ✓Los Angeles remains one of the most expensive housing markets in the country, with record highs still recent memory.
  • ✓Single-family home prices across California have softened slightly year-over-year but remain historically elevated.
  • ✓Despite its high cost of living, Los Angeles has met more of California's state-mandated housing goals than most neighboring cities.
  • ✓Rental prices in Los Angeles have risen roughly 8 to 11% over the past two years, with average monthly rent near $2,800.
  • ✓Los Angeles earned high marks from the Southern California News Group for its affordable housing efforts relative to peer cities.
  • ✓Overinflated housing prices that began climbing in 2020 continue to push many buyers out of the market.
  • ✓California home sales volume remains below pre-pandemic norms due to low inventory and elevated mortgage rates.
  • ✓Cities across the United States, including Los Angeles, continue to face challenges delivering affordable housing.
  • ✓Mortgage rates edged lower heading into 2026 but remain meaningfully above the lows of 2020-2021.
  • ✓Forecasts for 2025-2026 point to continued price growth in LA, driven by strong demand and a persistent shortage of homes for sale.
  • ✓The population of Los Angeles is approximately 3.82 million as of 2025.
  • ✓California is still experiencing a structural housing shortage, keeping pressure on prices.
  • ✓The LA housing market continues to shift, making it a critical time for current and prospective homeowners to watch.
  • ✓Los Angeles continues to see a growing homeless population tied to the ongoing affordability crisis.

Key LA Stats and Facts

The bigger picture.

Los Angeles County Seal

As of 2025, Los Angeles, the second-largest city in the U.S., hosts a population of approximately 3.82 million. Despite its high cost of living, the city has outperformed many other Californian cities in its efforts to provide affordable housing, earning strong marks from the Southern California News Group while many peer cities lag with C-minus ratings. While property prices in Los Angeles have nearly doubled over the last decade, recent years have brought modest corrections in certain submarkets, with some areas seeing price drops of 10 to 15% before stabilizing.

Even so, the median home price sits near $975,000, well ahead of the city's roughly $76,000 median household income. Rents have climbed too, with average monthly rent for an apartment near $2,800. The housing market continues to navigate higher mortgage rates, tighter lending standards, and ongoing inventory shortages heading into 2026.

California remains in a structural housing shortage, which keeps upward pressure on prices of available properties. With limited new construction and steady demand from buyers waiting on the sidelines, supply has stayed tight across most LA submarkets.

Even with some moderation in single-family home prices and slightly easing mortgage rates, the gap between local incomes and housing costs remains significant. Forecasts for 2025-2026 point to continued price growth and elevated interest rates driven by high demand and a shortage of homes for sale.

Why work with an agent in LA?

Pick the side that matches your move. The form opens a short qualifier I see in real time.

  • Pricing built on this week, not last year.

    LA submarkets move on their own clocks. I pull active and pending comps inside your specific corridor before quoting a number.

  • Marketing that earns the listing premium.

    Professional photography, walkthrough video, paid syndication, and a real pre-list prep plan. Marketing pays for itself in days saved on market.

  • One agent. One phone. Same-hour replies.

    You text me, I answer. Every offer, escrow question, and timeline shift routes through me on the same number.

Enter your LA address to start the home value report.

FAQ

Common questions from LA homeowners.

Look for a local agent with real LA submarket knowledge, a transparent pricing strategy, and a full-service marketing plan, not just a sign in the yard and an MLS entry. Check recent closed sales in your submarket, ask how the agent handles disclosures and escrow, and pay attention to how quickly they reply before you sign anything. Work with someone who picks up the phone and explains a CMA without hand-waving.
I list throughout Los Angeles County, from the Westside to the South Bay to the San Fernando Valley and Northeast LA. If your home is in a submarket I have not personally closed in, I will tell you directly and either staff the listing accordingly or refer you to a trusted partner in my network. The goal is the right answer for your address, not the easiest answer for me.
No. Experience, marketing budget, and negotiation skill vary widely. My process starts with a no-pressure consultation, a real walk-through of your home, and a written pricing strategy with comp packets attached. You see the numbers and the marketing plan before you sign anything, so the decision is informed, not pressured.
Most well-priced, well-marketed LA listings go under contract in 14 to 28 days and close within 30 to 45 days. I can also run faster private-sale or off-MLS timelines when your situation calls for one, and I will say so up front if that fits your case better than a public listing.
No. There are no upfront fees to list. Commissions are only paid at closing, directly from sale proceeds. Photography, staging consults, and pre-list prep coordination are included, and any third-party costs you might consider are previewed in writing before you decide.
Yes. I list homes in every condition across LA, from move-in ready to deferred-maintenance fixer to tenant-occupied. You do not need to clean, stage, or renovate before we talk. We walk it together, decide which repairs return their cost, and price the listing to the home as it actually is.

Start your LA home value report

Free CMA. Sharp pricing. Real LA expertise.

Enter your address. I will follow up within the hour with a real number, a written marketing plan, and a proposed timeline.

Or call direct: (949) 438-5948